Tour Edge Comp

What to Do Daily, Weekly and Monthly to Brand Your Book

"The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen Covey

Most authors will not become millionaires unless they have multiple works or multiple streams of income that can keep their income level consistent. Otherwise, they will not be able to give up their "day jobs."

But there are ways to build momentum, expand your platform and solidify your brand so you are successful. Most authors tell me, "I don't have time" or "I don't know what to next" or "I hit a brick wall - and I can't seem to get motivated to market anymore."

You can market yourself everyday just by doing these things. When I coach clients, these are the things I tell them to do on an ongoing basis:

Monthly

• Attend a writers meeting or critique group.
• Ask for reviews or endorsements from those you've given "comp" copies too.
• Attend a civic organization and tell the members what you do.
• Read trade publications like Writer's Digest or The Writer.
• Take a teleclass or attend another type of live internet event.
• Look for contests you can enter or awards you can nominate yourself for.
• Create a YouTube video message or be a guest on a local cable show.
• Hold or plan a teleseminar.
• Update your media list & research for new ones to add.
• Invite a media person you've admired to lunch.
• Participate at an event by speaking, presenting or teaching.
• Write articles and submit to article directories.
• Post reviews of other books you've read on Amazon.
• Write and post press releases.
• Write and pitch feature stories to the media.
• Create and distribute an online or direct mail newsletter.
• Reach out to bloggers and see if you can do a "blog tour" with them.
• Meet with your advisors, mentors or "master mind" partners.
• Add additional information to your website or blogsite (i.e. a blog article, a link).
• Keep in touch with key bookstores that are selling your books.
• Email mini-courses to those who sign up via an Eblast that you send out.
• Manage back end tasks such as customer support, accounting, sales, etc.
• Look for easier ways to do business. Ask others what systems they use.

 

Weekly

• Give someone you meet one of your books and follow up in 30 days.
• Visit an online forum and participate or get some PR coaching.
• Look for new articles to read on internet marketing and joint ventures (Google).
• Listen to podcasts (look for the topic of interest online in a podcast directory).
• Send an eblast to your email list - giving them a tip or link to blog post you found helpful.
• Mail a handwritten note or postcard to someone you met in person or connect with online.
• Post to your blog & add a new feature to "amp" it up (get cues from other blogs).
• Drop postcards or bookmarks at places where you regularly go - bookstores, libraries, hair salons, cleaners, restaurants, coffee shops.
• Update your website or blogsite by adding current "media hits" and interviews.
• Send an email to someone online you would like to connect with.
• Interact with a "group" on Facebook or LinkedIn.
• Get to know the key authors / leaders in your field. Follow their blogs or Google them to see what they are up to.
• Keep track of your stats on your website, blogs and Ezine opens.
• Do at least one blog talk show or at the very least call-in to one.
• Post a bulletin on your MySpace or Facebook and add some new blogs.

 

Daily

• Write. Write. Write. That's your main job. Content is king!
• Read some trade pubs or read magazines in your niche.
• Comment on someone else's blog.
• Make a phone call to a media outlet you'd like to be featured on.
• Read the daily newspapers looking for topics you can comment on.
• Scan columns by the regular columnists and give feedback their blogs.
• Add friends to your Facebook, MySpace, LinkedIn accounts.
• Follow someone new on Twitter or Shelfari.
• Add people to your database that you meet or have not been in touch with (with permission).
• Add an automatic signature to all the emails your answer.
• Twitter by sending a link to your blog, or a favorite blog, or a free report they can download.
• Participate in message boards, chat group or yahoo groups that are industry related. This helps to increase exposure and give your information to stay on the cutting-edge.

 

For a creative writer and author, time is managed with calendars - not with clocks. What you are doing is leaving a virtual "footprint" everywhere you go - online and offline. These elements can be implemented with little or no outside help.

If implemented correctly and consistently, these mini-marketing tactics can help revolutionize your ministry or business in no time. By continually branding yourself with the key message of your platform, people will come to you for information and expertise.

Remember to have a marketing mindset and let people know why they should buy your book (mention the benefits of what the book will do for them.) Keep the main thing "the main thing" - focus on changing lives and making an impact for the Kingdom.

Building solid relationships is critical at every stage of branding. Don't expect instant results though. Trust is the basis of all relationships. Trust is never freely given - trust is earned. Demonstrate your solid commitment and be willing to stay the course.

Ministry marketing pioneer, Social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of "Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your

 

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Casino Career A Reference Guide

A little guide to the hospitality industry's most flashy little subculture. Casinos have had their own little universe of jargon since their first origins. Use this as a clip 'n' save reference.

All In - When a player has bet all of their remaining chips.
Ante - The opening bet placed into the pot by all players of a poker round.

Bad Beat - When one very high hand is beaten by an even higher one in poker.
Banker - The dealer covering the action of the other bettors in Baccarat.
Bankroll - The player's total available gambling money.
Betting Limits - The maximum and minimum allowable bets, to discourage Martingale systems.
Bingo Bus - A tour bus arriving with a group of tourists, usually retirees, to a casino for the day.
Blind Bet - A bet that certain poker players are required to make because of their betting order.
Bluff - Pretending to have a better poker hand in the hopes that other players will fold.
Board - The center of a poker table where the community cards are dealt face-up.
Book - The place where you place bets on sporting events; the Race and Sports Book.
Breaker - A new dealer brought in to break a player's lucky streak.

Break-In House - A dealer's first job, typically their learning period at a lower-standards casino.
Bring-In - a mandatory bet by the player with the lowest upcard in the first round of 7-card stud..
Bust - Going over 21 in blackjack.
Bust Out - To make a player go broke.
Burned card - The top card immediately discarded in blackjack, done to ensure a fair game.
Button - The marker that designated the dealer between rounds in poker.

Cage - The cashier's booth.
Call - To respond to a raised bet with a matching bet in poker.
Check - When a poker player opts to stay in the game without raising the bet.
Checks - Another word for casino chips.
Comp - Any free benefit provided to guests and players, such as free food and drink.
Comp Card - An electronic card similar to a credit card used to track comp points.

Comp Points - A loyalty scheme which rewards players with comp points for playing.
Copy - When a player and the banker have the same hand In Pai Gow poker.
Croupier - The French term for dealer, used in the games of baccarat and roulette.
Cut - Cutting the deck of cards and replacing them with their hands inverted after shuffling.

Die - The singular form of the word 'dice'.
Discard - A tray on the dealers right side that holds all previously played cards.
Double Down - In blackjack, to double your bet and split it into two hands to play at once.
Draw - To receive a new round of cards.
Drop - Lose money at a game.

EO - The privilege of going home from work early, known as 'Early-Out'.
Even Money - A bet that pays you back in the ratio of 1 to 1, for example 'odds' bets in craps.

Fifth Street - The third round of betting in seven-card stud, when all players have five cards.
Flop - The three cards dealt face-up in the center of the table in Texas Hold-Em.
Flush - A hand consisting of five cards of one suit in poker.
Fold - When a poker player declines to bet and drops out of the hand.
Foreign Coin - Chips or tokens from another casino.
Foul - When the two-card low hand is set higher than the five-card high hand in Pai Gow poker.
Four Of A Kind - Four cards of the same rank in poker.
Fourth Street - The second round of betting in seven-card stud, when all players have four cards.Full House - A hand consisting of a three of a kind and a pair in poker.

Hit - To accept another card in blackjack.
Hole Card - The face-down card that the dealer gets in blackjack.
House Edge - The percentage of profit from each bet that the casino makes; the casino's profit.

Inside Bet - A roulette bet placed on any small combination of numbers, as opposed to a group.
Insurance - In blackjack, a side bet that the dealer has a natural if the dealer is showing an ace.

Kicker - An odd high card in poker not part of a combination, used to decide draws.

Marker - A check written by a player at the table if they have established credit with the casino.
Muck - The act of throwing your cards away because you cannot or did not win the pot in poker.

Natural - In blackjack, a natural is a two-card hand of twenty-one points.

Open - The first player to bet in a round of poker.
Outside Bets - Roulette bets located on the outside part of the layout, including a large range.

Pair - Any two cards of the same rank in poker.
Pass - To make either a 7-11 on the come-out or to roll the point before the seven in craps.
Payline - The line on a slot machine window on which the symbols from each reel must line up.
Payout Percentage - The percentage which a slot machine pays back per dollar bet.
Pit Boss - The person who supervises the table gaming area.

Pocket - Your first two down cards in Texas Hold-Em.
Pot - the accumulated bets in a round of poker, payable to the winning hand.
Progressive - A slot machine whose potential jackpot increases with each coin that is played.
Push - A tie hand between a dealer and a player in blackjack.

Qualifier - A poker hand which meets the minimum standard to bet.

Raise - A bet to increase the stakes in poker.
Rake - The money that the casino charges for each hand of poker.
River - The final card dealt in a hand of 7-card stud or Texas Hold-Em.
Rock - An extremely conservative player, who bets low, folds early, takes the best odds, etc.
Royal Flush - An ace-high straight flush in poker, the best possible hand.

Session - A series of plays at any gambling game.
Set - Two separate hands of two and five cards each in Pai-Gow poker.
Shoe - A plastic rack designed to hold several decks of cards in dealing table games.
Showdown - When all the cards are revealed at the end of betting in a poker round.
Side Action - The table games with a huge house edge, said to be only played by 'suckers'.
Soft Hand - Any hand that contains an ace counted as eleven in blackjack.

Stand - To refrain from taking another card in blackjack, ending the player's turn.
Straight - A hand consisting of five cards of consecutive ranks in poker.
Straight Flush - A straight in poker where the cards are also of the same suit, but not a Royal.
Surrender - To throw away your hand in blackjack.

Three of a Kind - Three cards of the same value in poker.
Tokes - Another word for tips, those paid to dealers.
Two Pair - Two pairs of cards with the same value in poker.

About the Author

Freelance writer for over eleven years.

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